Birthwear never looked so pretty!
The Pretty Company bring you Gownies™, the essential maternity hospital gown for labour and birth. Maternity wear on the ward never looked so good and recovery never so speedy and pretty!! Why should you labouring mummys have to wear a well-used, one size fits all, unisex, unflattering and uninspired hospital gown which may, if you are lucky, still have the ties intact to cover your back and bottom. Traditional hospital gowns are not adapted for breastfeeding and skin to skin contact with baby and arent pretty enough for receiving visitors!
With Gownies™, we have you covered from neck to knee. Whether you are thinking "What to pack in my hospital bag for labour?" or "What should I take for my hospital stay?" or "What to wear to breastfeed?", Gownies™ has the answer.
Gownies(tm) give you total flexibility, wear them forwards, backwards, two at a time one front and one back - yes its been done! For labour, as a quick throw on after the birth pool, for receiving visitors, Gownies™, maternity wear/birthwear is such a success because it makes you feel less exposed, more confident in a tricky situation, individual and well covered.
Going into hospital for planned surgery, undergoing regular outpatient treatment or are looking for a gift for someone in hospital who needs a little boost, choose Gownies™ with its pretty patterns and fabric, contrast trim and practical openings.










"I have received the gownie and it is absolutely gorgeous. The colour is really beautiful. Thanks again." KN, London
“I am so happy with my gownie - it made me feel so much more comfortable during a long labour!”
Sam, Edinburgh
“I loved using my gownie and I'm going to give one as a present at my friends babyshower”
Sarah, Essex
“People really did stop and ask where I got my gownie, all the staff and the other patients loved my gownie too"
Katy, Leeds
"I recommend gownie for one reason only, it just made me feel less vulnerable at a difficult time.”
Emillie, Hampshire
"This gown was fab, I was so relieved I didn't have to wear the dodgy hospital one. It looked great, making me feel better. The breast feeding poppers are such a great idea making breast feeding so easy, I kept getting asked questions about where I'd bought it from. 100% cotton, looks pretty and is very comfortable to wear. I was stuck in hospital for a while so I got plenty of use out of it. I'm also intending to use it at home now as a breast feeding nighty as the front poppers are so handy for easy acesss. I would definitely recommend this product." Emma G, UK
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