Press Coverage

The Pretty Company signs up more UK stores as the category of Birthwear grows and product range expands! October 2012

Now stocked in selected JoJoMamanBébé Stores, Gownies, the first hospital gown of its kind available to expectant mums is winning favours all round, as one happy customer commented "I cant thank the designer of this gown enough for having thought out the labour process and its requirements so well while making it. It is God-send to save the dignity of mothers who dread the concept of having to go through labout naked. I had initially thought of getting a buttoned nightie but when I realised the epidural will be on the spine and that I will have to keep the nightie raised up, I was upset. I felt quite helpless that I can do nothing to save whatever bit of dignity is left during a delivery. But then I came across this gown on Amazon and I bought it in the biggest possible size so that I dont find it tight on the B-day..Now my only prayer is that I get enough time to change to this after getting to the hospital. I know I can make do with cheaper nighties which can be thrown away but I will happily wash this and preserve it for my future deliveries too." E Alex


"What to Expect When You Are Expecting" Releases in the UK 25th May 2012, we are so excited to see Nicole Gownie worn by Cameron Diaz & Elizabeth Banks! Here is our latest Press Release!



LATEST!! We just spotted this in the Daily Mail

  Cameron Diaz & Elizabeth Banks look to be wearing Nicole Gownie in the upcoming movie "what to expect when you're expecting!"

Pregnancy & Newborn, Fall 2011

 Luxe Magazine, Features Gownies choses our Angelina Gownie for Your Labour Survival Essentials, July 2011

Gownies selected by I'm Pregnant Magazine May/June/July 2011

"Its in the bag!"


I'm Pregnant Magazine May/June/July 2011I'm Pregnant Magazine May/June/July 2011


Gownies Featured in Prima Baby, UK, February 2011

Prima Baby Feb 2011 Featured Gownies in the Fashion SOS Page Alongside Boden's new maternity wear range!


Fashion SOS Prima Baby Feb 2011

 Isabelle Gownie™, Recently featured on TLC’s “A Baby Story”




Nicole Gownie on The OfficeNicole Gownie™, Recently featured on “The Delivery” Episode of NBC’s “The Office” 3rd April ‘10









Pregnancy Magazine Feb 2010

Pregnancy & Newborn Magazine Sept 2009